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Development of 3D Interactive Jewelry Customization and Sales Platform

saritasa.com

Retail

eCommerce

Consumer products & services

Current Limitations in Jewelry Customer Experience

Traditional jewelry sales rely on static product images and physical samples, limiting customer ability to visualize custom designs. Sales representatives lack digital tools to demonstrate product variations in real-time, resulting in lost sales opportunities and extended decision-making cycles for high-value purchases.

About the Client

A jewelry retail company specializing in custom-designed fine jewelry with omnichannel sales operations

Key Project Goals

Create immersive 3D jewelry visualization with real-time customization
Implement centralized digital inventory management system
Enhance sales representative effectiveness through interactive product demonstrations
Streamline the custom jewelry purchasing process

Core System Capabilities

360-degree 3D product visualization with material/finish customization
Real-time metal and gemstone option configurator
Web-based CMS for managing 3D models and product data
ERP system integration for inventory synchronization
Embedded e-commerce functionality with checkout capabilities

Technology Stack Requirements

3D rendering engine (WebGL/Three.js)

React.js front-end framework

Node.js backend with MongoDB

Cloud-based asset storage (AWS S3)

System Integration Needs

Existing ERP system for inventory management
Payment gateway for e-commerce transactions
CRM system for customer preference tracking

Operational Requirements

Sub-200ms response time for 3D model interactions
2000 concurrent user capacity
PCI-DSS compliance for payment processing
Cross-device compatibility (desktop/tablet)

Expected Business Outcomes

Projected 40% reduction in sales cycle duration through enhanced visualization capabilities, 25% increase in average order value from expanded customization options, and 60% improvement in inventory management efficiency via integrated CMS-ERP synchronization.