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Following a rebrand from Lunchr, Swile needed to visually communicate its expanded product offering beyond meal vouchers. The company required relatable, diverse visual personas to represent its user base across digital platforms, align with its new brand identity, and support international market expansion.
A company providing employees with multi-purpose payment cards for workplace-related expenses, including meal vouchers, joint payments, and team-building activities
Successful implementation of 3D personas will strengthen brand recognition during international expansion, improve user engagement through relatable visuals, and support Swile's diversification into new workplace payment services. The assets will directly contribute to marketing efforts and user onboarding experiences.