Users frequently encounter broken links or incorrect navigation paths on the website, leading to poor user experience and potential loss of engagement. The current system lacks clear guidance for users when they reach non-existent pages, causing confusion and frustration.
A media organization operating a website that provides content and user experiences, aiming to improve site navigation and user engagement.
The implementation of an enhanced error handling system is expected to significantly improve user experience by reducing confusion and frustration, thereby increasing engagement and retention. Projected outcomes include a decrease in bounce rates on error pages by up to 35%, improved navigation flow, and valuable insights through error analytics to inform ongoing website optimizations.