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Develop Scalable Marketplace Platform for Tiny Homes

launchpadlab.com

eCommerce

Challenges with Legacy Platform and Scalability

TinyHouseListings.com's existing WordPress site is no longer sufficient to support its growth ambitions. The platform lacks the scalability, advanced features, and robust user experience needed to effectively manage a growing inventory of tiny homes, facilitate user communication, and monetize the marketplace. The existing infrastructure struggles to handle increasing traffic and user demand, hindering business expansion.

About the Client

Online marketplace connecting buyers and sellers of tiny homes and related products/services. Aims to simplify the tiny home buying process and provide a curated experience.

Project Goals

Increase user base by 200,000 within the first year.
Achieve 300% growth in user engagement and platform activity.
Implement a scalable and flexible platform architecture to support future growth.
Enhance user experience with intuitive search, filtering, and listing functionalities.
Develop and integrate monetization strategies, including pay-per-lead and financing options.

Functional Requirements

User registration and profile management
Tiny home listing creation and management (including photo uploads, descriptions, and detailed specifications)
Advanced search and filtering capabilities (location, price, size, features, etc.)
In-app messaging system for direct communication between users
Pay-per-lead system with customizable pricing
Dispute resolution center
Admin interface for listing approval and management
Dream list functionality for users to save and organize tiny homes
Integration with financing partners (e.g., Even Financial) for pre-approval applications

Preferred Technologies

Ruby on Rails

Ruby

JavaScript

Required Integrations

Even Financial (for financing pre-approval)
Payment Gateway (for pay-per-lead transactions)

Non-Functional Requirements

Scalability to handle a large and growing user base and inventory
High performance and responsiveness
Robust security to protect user data and financial transactions
Reliable uptime and availability
Maintainability and ease of future enhancements

Expected Business Impact

This project is expected to significantly accelerate TinyHouseListings.com's growth, leading to increased revenue, a larger user base, and a stronger market position. The enhanced platform will provide a better user experience, improve customer satisfaction, and unlock new monetization opportunities. By addressing the limitations of the legacy system, this transformation will position TinyHouseListings.com for long-term success and sustainable profitability.