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Develop Patient Sentiment Analysis Platform for Healthcare Providers

launchpadlab.com

Health & Fitness

Lack of Patient Sentiment Data

Healthcare providers currently lack direct access to patient sentiment data, hindering their ability to understand patient experiences, proactively address concerns, and identify areas for improvement. This impacts online reputation, patient retention, and ultimately, the quality of care provided.

About the Client

Midwest Healthcare Solutions is a regional provider of outpatient healthcare clinics, including chiropractic, dermatology, and OBGYN services. They are seeking to improve patient experience, reputation management, and operational efficiency across their facilities.

Project Objectives

Implement a system for collecting and analyzing patient sentiment across various touchpoints.
Provide healthcare providers with actionable insights into patient satisfaction and areas for improvement.
Enhance online reputation management by monitoring and responding to patient feedback.
Improve patient retention rates by proactively addressing negative feedback and enhancing the overall patient experience.

Functional Requirements

Automated survey scheduling and delivery (tablet optimized).
Real-time sentiment analysis of survey responses.
Comprehensive reporting and analytics dashboards (weekly snapshots, trend analysis).
Integration with external review sites (Facebook, Yelp) for reputation monitoring.
Patient search functionality for detailed review analysis.
HIPAA compliance features.

Preferred Technologies

Cloud-based platform (AWS, Azure, or GCP)

Mobile-first design (responsive tablet and web application)

Sentiment analysis API (e.g., Google Cloud Natural Language API, AWS Comprehend)

Database (e.g., PostgreSQL, MySQL)

Integrations Required

Review site APIs (Facebook, Yelp)
Electronic Health Record (EHR) systems (future consideration)

Key Non-Functional Requirements

Scalability to handle a growing number of users and surveys.
High availability and reliability.
Data security and HIPAA compliance.
Performance and responsiveness (especially on tablet devices).

Estimated Business Impact

This platform will empower Midwest Healthcare Solutions to proactively manage patient experience, improve online reputation, identify operational inefficiencies, and ultimately, increase patient satisfaction and retention. By understanding patient sentiment, the company can make data-driven decisions to enhance its services and achieve a competitive advantage.