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Develop Marketing Website for Product Customizer SaaS Platform

makersden.io

Information technology

Challenges with Existing Marketing Presence

Kickflip lacked a marketing website commensurate with the quality of their SaaS product. They needed a platform to effectively showcase their capabilities, drive leads, and improve SEO performance to compete effectively in the product customization market.

About the Client

Kickflip provides product customizers for leading brands worldwide, integrating with major e-commerce platforms. They offer a SaaS solution and require a high-performing marketing website to support SEO, performance marketing, and lead generation.

Project Goals

Create a best-in-class marketing website to enhance brand perception.
Improve SEO performance and organic traffic.
Generate qualified leads for the SaaS product.
Provide a user-friendly content management system for marketing teams.
Ensure high website performance and fast loading speeds.

Core Website Functionality

Intuitive content management system (CMS) for easy content updates.
Lead capture forms and landing pages optimized for conversion.
SEO-friendly architecture with automated SEO data generation (sitemaps, JSON-LD).
Integration with marketing automation platforms (e.g., Google Tag Manager).
Performance monitoring and optimization tools (Core Web Vitals).
GDPR-compliant cookie consent management.

Technology Stack

ReactJS

NextJS

Storyblok

Typescript

TailwindCSS

External Integrations

Google Tag Manager
Marketing Automation Platforms (e.g., HubSpot, Marketo - to be determined)

Performance & Scalability

High website performance and fast loading speeds.
Scalable architecture to accommodate future growth.
Secure platform with GDPR compliance.
Accessibility compliance (WCAG).

Expected Business Impact

The new marketing website is expected to significantly improve Kickflip's lead generation efforts, enhance brand awareness, and drive organic traffic. The intuitive CMS will empower marketing teams to quickly create and update content, resulting in improved marketing agility and a stronger competitive position. By leveraging a high-performing platform and optimizing for SEO, Kickflip will achieve greater online visibility and conversion rates.