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Develop Immersive 3D Product Viewer for eCommerce Platform

wiserbrand.com

eCommerce

Challenge

The client's existing eCommerce website lacked a compelling visual element to showcase its products effectively. Traditional product images and videos were insufficient in conveying the detailed features and overall quality of the electronic cigarettes, leading to a less engaging online shopping experience and potentially hindering sales conversion.

About the Client

A leading online retailer specializing in electronic cigarettes and related accessories, focused on providing a premium and engaging shopping experience.

Objectives

Increase customer engagement with product offerings.
Drive higher online sales through a more immersive product experience.
Maintain website performance and speed despite incorporating 3D visuals.
Enhance product understanding and confidence among potential buyers.

Functional Requirements

Interactive 3D product models with rotation, zoom, and pan capabilities.
Clickable components on the 3D model to display feature details (e.g., battery life, material).
Seamless integration with the existing eCommerce platform (product pages, shopping cart).
User-friendly interface for accessing and interacting with the 3D models.
Ability to display multiple product variations (e.g., different colors, styles) in 3D.

Preferred Technologies

React

Three.js

SCSS

JSON

Integrations Required

Existing eCommerce platform API
Product database API

Key Non-Functional Requirements

High website performance and minimal loading times.
Cross-browser compatibility (Chrome, Firefox, Safari, Edge).
Responsive design for optimal viewing on various devices (desktop, tablet, mobile).
Scalability to handle increasing product catalog size and user traffic.
Security to protect user data and prevent unauthorized access.

Expected Business Impact

The implementation of this 3D product viewer is expected to significantly improve customer engagement, leading to a demonstrable increase in online sales and a more positive brand perception. By providing a more detailed and interactive product experience, the client can differentiate itself from competitors and enhance customer confidence in their purchasing decisions. Furthermore, maintaining website performance will ensure a smooth and enjoyable user experience, reducing bounce rates and improving overall customer satisfaction.