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Develop Enhanced Online Insurance Platform with B2C and B2B Capabilities

wezom

Insurance

Challenges with Existing Platform and Need for Enhanced Online Sales

The client's existing online presence requires modernization to improve sales efficiency, enhance customer experience, and provide robust B2B support for partners. They need a platform capable of handling complex product offerings and seamless integration with existing systems.

About the Client

A leading North American insurance group offering a wide range of insurance products and services.

Project Goals

Develop a modern, user-friendly web portal for online insurance sales (B2C).
Implement a comprehensive product management and customer relationship management (CRM) system.
Enable efficient B2B interactions with partners through a dedicated portal.
Gather user feedback to continuously improve product offerings.
Achieve seamless integration with existing client databases and business services.

Functional Requirements

Online product catalog with detailed product information and comparison tools.
Secure online purchasing and payment processing.
Customer account management with personalized dashboards and policy information.
B2B portal with partner login, product resources, and consultation request functionality.
Feedback mechanism for product and service improvements.
Admin panel for product management, customer management, and reporting.

Preferred Technologies

B2C Online Insurance

Custom Database Integration

Business Service Integration

Required Integrations

Client's custom database
Various business services (e.g., payment gateways, CRM systems)

Key Non-Functional Requirements

Scalability to handle increasing traffic and transaction volumes.
High performance and fast loading times.
Robust security measures to protect user data and financial transactions.
Mobile responsiveness for optimal viewing on smartphones and tablets.

Expected Business Impact

The new platform is expected to drive significant growth in online insurance sales, improve customer satisfaction, enhance partner engagement, and streamline operational processes. The initial post-launch metrics demonstrate positive growth in traffic and sales, indicating a strong return on investment.