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Develop Enhanced Mobile Gaming Platform with Referral Program and Admin Tools

robosoftin.com

Gaming

Media

Entertainment

Challenges with Initial Platform and User Engagement

Rusk Media needed to develop a robust and engaging mobile gaming platform with a comprehensive admin panel for game management and a referral program to drive user acquisition and retention. The initial MVP required further enhancement to include a dynamic leaderboard, chat functionality, a storefront for in-app purchases, and improved user profile management to enhance user experience and drive monetization.

About the Client

Rusk Media is a full-stack digital entertainment company focused on creating and distributing mobile games, targeting a Gen Z audience. They operate a one-stop entertainment and gaming platform.

Project Goals

Enhance user engagement and retention through gamification features (leaderboards, chat, profile).
Implement a robust admin panel for efficient game management and content updates.
Develop and integrate a referral program to accelerate user acquisition.
Create a monetizable storefront within the app.
Improve overall app performance, stability, and scalability.

Functional Requirements

Game Exploration (categorization, search)
Non-stop Gameplay (resume unfinished games)
User Profiles (editing, stats, tournament history)
Social Features (friend requests, chat, sharing)
Leaderboards (dynamic rankings)
Lobbies (public/invite-only)
Storefront (in-app purchases, digital products)
Referral Program (invitation tracking, rewards)

Preferred Technologies

Android Native Development (Java/Kotlin)

Backend Framework (e.g., Node.js, Python/Django)

Database (e.g., PostgreSQL, MySQL)

Cloud Platform (e.g., AWS, Google Cloud, Azure)

Integrations Required

Payment Gateway (e.g., Stripe, PayPal) for Storefront purchases
Analytics Platform (e.g., Firebase, Amplitude) for user behavior tracking

Key Non-Functional Requirements

Scalability to handle a large number of users and games
High Performance and low latency
Secure user authentication and data protection
Reliable and stable platform
Support for multiple languages

Expected Business Impact

This project is expected to significantly increase user engagement and retention, drive user acquisition through the referral program, and create a new revenue stream through the in-app storefront. Improved platform performance and scalability will support future growth and expansion. The enhanced features will solidify Rusk Media’s position as a leading mobile gaming platform.