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Develop Enhanced Health & Wellness Mobile Application with Personalized Coaching

saritasa.com

Health & Fitness

Consumer products & services

Information technology

Challenge

Healthify Solutions faces the challenge of retaining users in their existing weight loss app due to the difficulty individuals have in maintaining restrictive diets. They need a more sustainable and engaging approach to weight management that emphasizes behavioral changes and personalized guidance, beyond simple meal reminders.

About the Client

Healthify Solutions Inc. is a rapidly growing company focused on providing innovative digital health and wellness solutions to help individuals achieve their health goals. They specialize in mobile applications and personalized coaching programs.

Objectives

Increase user engagement and retention by 25% within the first year.
Improve user satisfaction by providing personalized coaching and support.
Expand the app's functionality to include comprehensive health tracking and personalized recommendations.
Enhance the app's user interface for improved usability and accessibility.

Functional Requirements

Intelligent meal and snack reminders based on user's schedule.
Point-based system to incentivize healthy eating habits.
Comprehensive tracking of meals, snacks, water intake, exercise, and sleep.
Personalized recommendations for meals, snacks, and exercise based on user data.
Integration with wearable devices (Fitbit, Apple Watch, etc.)
Progress tracking and reporting with visual dashboards.
User profile management and customization options.

Preferred Technologies

Urban Airship (or similar push notification service)

Native iOS (Swift/Objective-C) and Android (Kotlin/Java) development

Cloud-based backend infrastructure (AWS, Azure, or Google Cloud)

RESTful APIs

Integrations Required

Wearable device APIs (Fitbit, Apple HealthKit, Google Fit)
Third-party food database APIs (e.g., Edamam, Nutritionix)

Key Non-Functional Requirements

Scalability to support a growing user base.
High availability and reliability.
Data security and privacy compliance (HIPAA if applicable).
Performance optimization for fast response times.
Accessibility for users with disabilities.

Expected Business Impact

This project is expected to result in increased user engagement, improved customer retention, and enhanced brand reputation for Healthify Solutions. The personalized coaching features and comprehensive health tracking will position the app as a leading solution in the competitive digital health and wellness market, leading to increased revenue and market share. The improved user experience will also reduce customer support costs.