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TAK Innovation sought to revamp its brand image and digital footprint to better reflect its modern, daring, and diverse approach to design thinking. The existing branding needed updating to align with their mission of helping organizations innovate and push boundaries, while also strengthening their presence in both online and offline spaces. The company needed a cohesive visual identity and digital assets to support their activities, including meetups and future content.
TAK Innovation is a Berlin-based service design and design thinking company that helps businesses innovate, research, and develop new ideas. They work with clients such as Nike, Knauf, and Deutsche Telekom, and are known for their vibrant personality and forward-thinking approach.
The project is expected to enhance TAK Innovation's brand image, increase brand recognition, and improve its online presence, ultimately leading to increased leads, client acquisition, and strengthened position as a leader in the design thinking and service design industry. The new visual identity will better communicate their innovative and forward-thinking approach to potential clients and partners.