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Develop and Implement Unified Design System for Cady Studios

blackairplane.com

Education

Retail

Problem Statement

Cady Studios currently lacks a unified design language across its multiple digital properties. This inconsistency results in a disjointed user experience for students and parents, hindering brand consistency and overall effectiveness of their online presence. The absence of a single source of truth for design elements makes it difficult to maintain a cohesive brand identity and scale design efforts efficiently.

About the Client

Cady Studios is a national school photography company providing portraits for students and parents through in-studio sessions, school pop-ups, and outdoor sessions. They operate across the United States with multiple digital properties.

Project Objectives

Establish a comprehensive and scalable design system for Cady Studios' digital properties.
Define and document core design principles to ensure brand consistency across all platforms.
Create a cohesive visual language and component library for a seamless user experience.
Facilitate a smooth design-to-development handoff.
Improve brand recognition and strengthen the Cady Studios brand identity.
Enable efficient design updates and future growth.

Functional Requirements

Component library with reusable UI elements (buttons, forms, navigation, etc.).
Style guide defining colors, typography, spacing, and other visual attributes.
Documentation outlining design principles, best practices, and usage guidelines.
Responsive design components that adapt to different screen sizes.
Design tokens for consistent styling across platforms.
Version control and change management for design elements.

Preferred Technologies

Figma (for design system creation and component management)

Shared Style Guides (e.g., Storybook) for component documentation and testing

DesignOps platform (e.g., zeroheight, frontnamer) for system management and distribution

Collaboration tools (e.g., Slack, Jira) for communication and project tracking

Integrations Required

Integration with existing design tools (e.g., Figma, Sketch, Adobe XD).
Integration with development workflows (e.g., Git, CI/CD pipelines).
Potential integration with CMS platforms used by Cady Studios.

Key Non-Functional Requirements

Scalability to accommodate future growth and new digital properties.
Performance optimization to ensure fast loading times.
Accessibility compliance (WCAG).
Security to protect design assets and sensitive information.
Maintainability and ease of updates.

Estimated Impact Description

Implementing this design system will lead to a more consistent and engaging user experience across Cady Studios' digital platforms. This will strengthen brand recognition, improve user satisfaction, and increase operational efficiency by streamlining the design and development process. It will also enable faster time-to-market for new features and updates. Furthermore, it will provide a solid foundation for future innovation and growth.