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Modernization of Broadcast Media Traffic Management System

blackairplane.com

Media

Advertising & marketing

Information technology

Operational Inefficiencies in Legacy Systems

Outdated custom software caused slow processes, collaboration difficulties, and scalability issues. Previous redevelopment attempt failed, leading to budget overruns. Manual financial operations and poor third-party integrations hindered productivity.

About the Client

Broadcast traffic management specialists handling media content and campaigns for major brands

Transformation Goals

Rebuild internal tool with modern UX tailored to media traffic workflows
Automate manual operations and financial processes
Ensure seamless integration with existing systems
Improve collaboration capabilities and system performance
Create scalable architecture for future growth

Core System Requirements

Interactive datagrids for asset tracking
Real-time collaboration tools
Automated Quickbooks Online invoicing
Intelligent PDF generation system
Typeahead search with contextual autocomplete
Customizable dashboard with workflow visualization

Technology Stack

React

Laravel

Inertia.js

MUI (Material UI)

System Integrations

Quickbooks Online API
Legacy asset management systems
Third-party media scheduling tools

Performance Criteria

Sub-200ms response times for core operations
Horizontal scalability for 10x user growth
99.9% system uptime SLA
Role-based access control (RBAC)
Automated backup and disaster recovery

Expected Business Outcomes

Projected 40-60% reduction in operational delays, 70% faster financial processing through automation, and 50% improvement in cross-team collaboration efficiency. Scalable architecture to support 3x business growth without additional IT overhead.