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PZU's existing travel insurance purchasing process relies on manual steps and lacks personalization, resulting in a cumbersome customer experience and potential for lost sales. Customers struggle to find the best travel insurance options quickly and easily.
PZU is a leading insurance provider in Poland, seeking to leverage AI to enhance customer experience and streamline the travel insurance purchase process.
This project is expected to significantly improve customer satisfaction by providing a more convenient and personalized travel insurance purchasing experience. It is anticipated to increase sales conversion rates, reduce operational costs associated with manual quote generation, and enhance PZU's brand image as an innovative and customer-centric insurance provider.