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The client's website utilizes numerous third-party cookies for various purposes including analytics, advertising, and functionality. Managing this complexity and ensuring compliance with data privacy regulations (like GDPR and CCPA) is challenging. The current implementation requires explicit user consent for non-essential cookies, which needs to be clearly communicated and easily managed. Additionally, the client needs a solution to ensure data is handled in accordance with their privacy policy and to provide users with control over their data.
A technology company focused on developing digital solutions for healthcare, specifically in the area of home physiotherapy using AI and Google Assistant.
Implementing a robust cookie consent management platform will enhance user trust, improve compliance with privacy regulations, and avoid potential fines. It will also contribute to a more transparent and user-centric online experience, aligning with the client's commitment to providing accessible and reliable healthcare solutions. This will contribute to the overall positive perception of the Physio ====== brand.