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The Bay Club currently relies on an outdated and inflexible system that lacks support for new features, struggles with maintenance, and has missing core functionalities (e.g., card payments, childcare booking). This reliance on external partners results in high costs and instability.
A chain of exclusive recreation and entertainment centers offering a wide range of amenities including fitness, golf, tennis, spa, catering, events, childcare, and day camps.
The new platform will improve operational efficiency, enhance member experience, reduce reliance on external partners, and enable The Bay Club to adapt to evolving business needs. It will also facilitate data-driven decision-making and support future growth.