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Develop a Comprehensive Cookie Consent Management Platform and Enhance User Experience

miquido.com

Consumer products & services

Complex Cookie Consent Management and User Privacy Concerns

Herbalife's website utilizes a complex system of cookies for various purposes, including analytics, advertising, personalization, and functionality. The existing cookie consent implementation appears fragmented and potentially lacking in transparency, raising concerns about compliance with GDPR, CCPA, and other privacy regulations. This can impact user trust and potentially lead to legal risks.

About the Client

Global nutrition company specializing in weight management, sports nutrition, and wellness products, offering a direct-selling business model.

Enhance Cookie Consent Compliance and User Trust

Implement a centralized and user-friendly cookie consent management platform.
Ensure full compliance with GDPR, CCPA, and other relevant privacy regulations.
Improve transparency regarding cookie usage and data collection practices.
Enhance user control over their privacy preferences.
Maintain website functionality while respecting user privacy choices.
Improve website performance and user experience.

Core Functionalities for Cookie Consent Management

Granular cookie consent management (categories and individual cookies).
User-friendly cookie consent banner/popup.
Option to accept/reject all cookies or customize preferences.
Record and manage user consent choices.
Integration with website to enable/disable cookies based on consent.
Easy to update consent information.
Audit logging of consent changes.
Responsive design for all devices.

Leveraging Existing Tech Stack and Scalability

AWS (existing infrastructure)

ECS (Fargate)

AWS CloudFormation

AWS Elastic Beanstalk

AWS Lambda

Potentially integrate with existing Analytics services (e.g., Google Analytics, Adobe Analytics) through APIs.

Integration with Analytics and Advertising Platforms

Google Analytics
Facebook Pixel
Herbalife's existing CRM platform (HubSpot)
Spotify API (for audio content)
AdSense API

Performance, Security, and Scalability

High availability and scalability to handle peak website traffic.
Secure storage and handling of user consent data.
Compliance with industry security standards.
Performance optimization to minimize impact on website loading speed.
Accessibility compliance (WCAG).

Improved User Trust and Regulatory Compliance

Implementing this project will significantly enhance Herbalife's user trust by demonstrating a commitment to data privacy. It will ensure compliance with global privacy regulations, mitigating legal risks. A clear and user-friendly consent management system will also improve the overall user experience and contribute to a more transparent and trustworthy brand image. Improved data governance will also facilitate more effective marketing and analytics efforts.