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Following a management buyout and rebranding from OnDeck Canada to Journey Capital, the company needed to implement a new visual identity across two web applications. The third-party brand design lacked technical implementation resources, presented accessibility issues (e.g., insufficient contrast with lime green accent color), and required urgent execution within strict deadlines. The solution needed to maintain user experience consistency while modernizing the interface.
Online lending platform providing business loans to Canadian SMEs
Successful implementation of the design system will modernize the platform's visual identity while preserving user familiarity, reduce future development time through reusable components, and ensure accessibility compliance. The modular approach enables faster feature implementation and consistent brand representation across all digital touchpoints, strengthening market position in the competitive SME lending sector.