Design and Implementation of a Scalable Fixed Odds Sports Betting Platform

A prominent gambling operator requires a robust, scalable, and flexible fixed odds betting platform capable of supporting rapid customer growth, multi-tenant operations, and seamless integrations with external systems. The existing infrastructure faces limitations in scalability, automation, and real-time data processing, hindering business expansion and user experience.

A leading sports betting operator looking to enhance their online sportsbook platform with advanced features, multi-tenant support, and high scalability to accommodate exponential customer growth.

• Develop a scalable and maintainable fixed odds betting platform supporting high-volume transactions.
• Enable multi-tenant support for diverse clients and operational segments.
• Implement real-time data processing and analytics for live betting and P/L calculations.
• Ensure seamless integration with external systems such as payment providers, live data feeds, and communication channels.
• Enhance platform automation with comprehensive automated testing and deployment pipelines.
• Support features including client account management, betting slips, live chat, and phone betting.

• Real-time odds and betting updates for live sports events
• Automated P/L and risk management calculations
• Multi-tenant support for multiple clients with isolated data and configurations
• Integration of phone betting and digital betslip management
• Live chat support for customer service
• Automated testing suite for continuous deployment and quality assurance

• External live sports data feeds for odds updates
• Payment processing gateways for deposit and withdrawal operations
• Communication channels including live chat and phone systems
• Analytics dashboards for monitoring and reporting

• System scalability to handle exponential customer growth within short timeframes
• High availability and minimal downtime for 24/7 operations
• Performance benchmarks supporting real-time large-scale data processing
• Security protocols ensuring customer data privacy and transaction safety
• Automated testing and deployment pipelines to enable rapid updates

The new platform is expected to support significant business growth by enabling rapid scaling, improving customer engagement through real-time features, and reducing operational risks with automation and robust infrastructure. This will lead to enhanced customer satisfaction, higher transaction volumes, and increased revenue streams for the client.