Design and Implementation of a Modular UI System for Cross-Platform Marketing Content Delivery

The client’s existing marketing content delivery solution is built as a legacy feature evolving into a complex, rigid interface tied to outdated systems. This results in a user experience that is difficult to understand and maintain, hindering efficient content updates across multiple client-facing solutions. The lack of flexibility and scalability impedes rapid adaptation to marketing campaigns and limits consistency across platforms.

A mid-sized financial institution seeking to modernize its customer engagement platforms, including ATM and digital interfaces, with a focus on flexible content management and delivery.

• Create a flexible, reusable UI design system to streamline marketing content creation and delivery across multiple solutions.
• Develop components supporting complex interactions, ensuring adherence to brand standards and accessibility guidelines.
• Enhance core user activities by simplifying workflows, improving usability, and automating asset creation processes.
• Design a scalable system architecture compatible with future UI revisions for other client solutions.
• Achieve high user satisfaction, targeting a system usability score exceeding 83%, relative to baseline legacy systems.

• Component library including buttons, menus, tables, and modal layouts for diverse UI elements.
• A flexible design system based on a popular framework to support branding, accessibility, and responsiveness.
• User workflows that mirror core marketing activities, such as asset creation, editing, and deployment.
• Automation features for streamlining marketing asset production and updates.
• Support for complex UI interactions that enhance usability and efficiency.

• Content management systems for asset storage and retrieval
• Branding and style repositories to ensure visual consistency
• Accessibility standards compliance modules
• User authentication and role management systems

• System usability score of at least 83% based on user testing
• High scalability to support future UI revisions and increased user load
• Robust security protocols to protect sensitive content and user data
• High performance with minimal latency for content updates and user interactions

Implementation of the new flexible UI system is expected to significantly improve user satisfaction, with an estimated increase in usability scores from approximately 31% to over 83%. The system will streamline marketing asset creation and updates, reducing workflow complexity and operational costs. Its scalable architecture will facilitate future UI revisions, ensuring long-term adaptability and a cohesive content delivery experience across multiple client-facing platforms.