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Deliciously Ella iOS App Modernization and Feature Expansion
  1. case
  2. Deliciously Ella iOS App Modernization and Feature Expansion

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Deliciously Ella iOS App Modernization and Feature Expansion

hedgehoglab.com
Food & Beverage
Health & Fitness
Media

Challenges in Scaling Digital Offerings

Deliciously Ella required a complete iOS app overhaul to accommodate a new subscription model, expanded content library (blog posts, yoga videos), and refreshed branding while maintaining consistency across digital assets. The existing platform struggled with user engagement, content management inefficiencies, and meeting heightened user expectations from its dedicated fanbase.

About the Client

A plant-based lifestyle brand with a global following, specializing in recipe content, wellness resources, and digital subscriptions.

Strategic Goals for App Transformation

  • Create a user-centric lifestyle portal integrating multimedia content
  • Implement a scalable CMS for efficient content rollout
  • Ensure seamless brand consistency across all digital touchpoints
  • Achieve industry-leading subscription retention rates

Core System Capabilities

  • Personalized content recommendation engine
  • Multi-format content delivery (video, articles, recipes)
  • In-app subscription management with trial tracking
  • Dynamic CMS integration for real-time updates
  • Cross-platform user preference synchronization

Technology Stack Requirements

SwiftUI
WordPress REST API
Firebase Authentication
YouTube Data API

Critical System Integrations

  • Subscription payment gateway (Apple In-App Purchases)
  • Analytics platform (Google Analytics 4)
  • User preference storage (Cloud Firestore)
  • Third-party video hosting integration

Operational Constraints

  • 99.9% uptime SLA for subscription services
  • Sub-2s page load times for media-rich content
  • GDPR-compliant data handling
  • Cross-device UI adaptability

Anticipated Business Outcomes

Projected 40% increase in daily active users through enhanced content discoverability, 90%+ subscription retention post-free trial, and 50% reduction in content deployment time via the new CMS. The modernized app aims to solidify market leadership in plant-based lifestyle apps while enabling international expansion through localized content delivery.

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