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Deliciously Ella required a complete iOS app overhaul to accommodate a new subscription model, expanded content library (blog posts, yoga videos), and refreshed branding while maintaining consistency across digital assets. The existing platform struggled with user engagement, content management inefficiencies, and meeting heightened user expectations from its dedicated fanbase.
A plant-based lifestyle brand with a global following, specializing in recipe content, wellness resources, and digital subscriptions.
Projected 40% increase in daily active users through enhanced content discoverability, 90%+ subscription retention post-free trial, and 50% reduction in content deployment time via the new CMS. The modernized app aims to solidify market leadership in plant-based lifestyle apps while enabling international expansion through localized content delivery.