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Custom WordPress Plugin for Personalized Content Injection in Hotel Booking Engine

capitalnumbers.com

Hospitality & leisure

Core Problem

The client's existing hotel booking engine, powered by AI-driven personalization, lacks the capability to dynamically display personalized content on hotel websites. While the backend APIs are functional, the client needs a solution to visualize and deliver personalized content (discounts, offers, amenities) based on guest preferences, impacting conversion rates and hindering sales growth. They lack a flexible, independent mechanism to inject this personalized data into diverse WordPress website layouts.

About the Client

Leading provider of booking engines for hotels, enabling direct bookings and customer engagement.

Project Goals

Develop a custom WordPress plugin to dynamically inject personalized content from REST APIs onto hotel websites.
Enable hoteliers to customize content placement (banners, popups, sliders, carousels) within their existing WordPress themes.
Improve conversion rates by showcasing personalized offers and content to website visitors.
Provide a scalable and maintainable solution for integrating personalized content across various hotel websites.
Enhance the client's booking engine offering to attract more hoteliers.

Functional Requirements

API Data Retrieval: Dynamically fetch personalized data from the client's REST APIs.
Content Injection: Inject personalized content (text, images, links) into WordPress templates.
Placement Control: Allow hoteliers to define content placement locations (banners, popups, sliders, carousels) within the WordPress interface.
Customization Options: Provide UI controls for customizing content display based on website layout and branding.
Data Storage: Securely store personalized data and configuration settings within a MySQL database.
User Management: Allow hoteliers to manage their plugin settings and content.
ACF Integration: Utilize Advanced Custom Fields (ACF) to capture and manage additional guest data.

Preferred Technologies

WordPress

Vanilla JavaScript

REST APIs

HTML5

CSS3

MySQL

Integrations Required

Client's REST APIs
Advanced Custom Fields (ACF)

Non-Functional Requirements

Scalability: The plugin should handle a large volume of requests and users.
Performance: Content injection should be fast and not negatively impact website performance.
Security: Data transmission and storage must be secure.
Maintainability: Code should be well-documented and modular for easy maintenance and future enhancements.
Compatibility: The plugin should be compatible with various WordPress themes and plugins.

Expected Business Impact

Successful implementation of this plugin is expected to result in a significant increase in direct bookings for the client's hotel partners. By enabling personalized content delivery, the plugin will improve website engagement, conversion rates, and ultimately drive revenue growth for both the client and the hoteliers using the booking engine. The ability to easily deploy and manage personalized experiences will also increase the value proposition of the client's booking engine, attracting new customers and solidifying its position in the market.