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Shopify's hosted nature restricts deep brand identity customization and lacks required product filtering functionality. Need to maintain complete brand control while implementing non-standard e-commerce features within Shopify's framework.
Startup producing custom-designed women's innerwear seeking to establish a differentiated online presence
Successful implementation enables differentiated brand presentation, improved product discoverability through advanced filtering, and enhanced customer engagement. The solution maintains Shopify's core benefits while overcoming platform limitations through strategic customization.