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Custom Shopify Integration for Scalable Marketing Analytics Platform
  1. case
  2. Custom Shopify Integration for Scalable Marketing Analytics Platform

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Custom Shopify Integration for Scalable Marketing Analytics Platform

spiralscout.com
Advertising & marketing
eCommerce
Information technology

Challenges in Shopify Integration for Real-Time Data Processing

Existing Shopify integration faced limitations in handling high-volume data requests due to API rate limits, inefficient processing of real-time marketing events, inconsistent data synchronization between systems, and lack of an intuitive admin interface for merchants to analyze engagement metrics.

About the Client

A cross-channel marketing platform enabling personalized customer engagement for businesses

Objectives for Enhanced Shopify Integration

  • Develop a scalable Shopify integration capable of processing high-volume marketing events
  • Enable real-time data synchronization between Shopify and Iterable's analytics dashboard
  • Provide merchants with actionable insights through granular customer engagement metrics
  • Create a user-friendly admin interface for data visualization and campaign optimization

Core Functional Requirements

  • Custom API/webhook infrastructure for Shopify-Iterable data exchange
  • AWS SQS-based queuing system for rate-limit compliance
  • Scalable event-processing pipeline using Golang and Temporal
  • React-powered embedded Shopify admin dashboard
  • MySQL database for high-volume data storage and retrieval

Technology Stack Requirements

AWS ECS
AWS SQS
Golang
React
MySQL
Temporal
GitLab CI

System Integration Requirements

  • Shopify API
  • Iterable Marketing Platform
  • AWS Cloud Services

Non-Functional Requirements

  • Horizontal scalability for 10M+ daily events
  • Real-time data processing latency <2s
  • 99.99% system uptime SLA
  • Data integrity with zero-loss synchronization
  • PCI-DSS compliance for transaction data

Business Impact of Enhanced Shopify Integration

Enables merchants to process 500K+ marketing events/hour with 80% reduced API throttling, provides real-time customer behavior insights for data-driven campaigns, and supports 10x growth in merchant base through scalable infrastructure while maintaining compliance with enterprise-grade security standards.

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