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Custom Shopify E-commerce Platform with Subscription Management and Advanced CMS Integration for Health & Fitness Brand

effectivesoft.com

Health & Fitness

eCommerce

Consumer products & services

Client Challenges

Need for a scalable Shopify-based e-commerce platform with integrated subscription service, custom CMS, and development infrastructure. Existing challenges included lack of direct Git integration with Shopify, need for performance optimization, and requirement for data-driven marketing tools to enhance customer engagement.

About the Client

UK-based health and fitness company specializing in scientifically formulated vitamin supplements seeking to expand digital commerce capabilities

Project Goals

Develop mobile-optimized Shopify storefront with custom wireframe implementation
Establish robust subscription management system for vitamin products
Implement advanced CMS for content scalability
Integrate marketing automation and analytics tools
Optimize site performance through technical enhancements

Core System Requirements

Three-step user journey with subscription customization
Lazy loading and performance optimization plugins
Recharge subscription management integration
Promotional offer plugins and SEO optimization tools
Social media sharing functionality with Google Analytics integration

Technology Stack

Shopify

JavaScript

Node.js

Shopify Liquid Template Language

SCSS

Git

Slate toolkit

System Integrations

Recharge Payments
Google Analytics
SEO optimization tools
Social media platforms
Continuous integration/CD pipeline

Non-Functional Requirements

High scalability for subscription volume growth
Mobile-first performance optimization
Secure payment processing infrastructure
Version control with Git repository synchronization
Continuous integration and deployment capabilities

Expected Business Impact

Implementation of a user-friendly subscription platform with advanced analytics and marketing tools will enhance customer retention, improve conversion rates through optimized performance, and enable data-driven decision making. The integrated CMS and multi-channel sales capabilities will support scalable business growth and improved market visibility.