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Custom Online Sales Platform for Home Improvement Company
  1. case
  2. Custom Online Sales Platform for Home Improvement Company

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Custom Online Sales Platform for Home Improvement Company

faciletechnolab.com
Construction
Retail
Consumer products & services

Challenges in Digitizing Sales Operations

The client faced inefficiencies due to a manual, disjointed sales process, leading to errors, poor customer experience, and scalability issues. Additional challenges included budget constraints ($10k), a tight 7-month timeline, and the need for seamless front/back-end integration and team communication.

About the Client

A well-established home improvement company in the United States specializing in home renovation products and services.

Key Project Goals

  • Develop a user-friendly online sales platform for end-to-end customer journey
  • Integrate robust backend systems for order, inventory, and data management
  • Deliver a minimum viable product (MVP) within budget and timeline
  • Enhance customer satisfaction and sales conversion rates
  • Enable scalability for future feature expansion

Core System Requirements

  • Product browsing with filtering and visualization tools
  • Order placement and tracking system
  • Secure payment processing integration
  • Inventory management dashboard
  • Customer account and order history portal
  • Analytics and reporting tools for sales insights

Technology Stack

Agile development methodology
Frontend: React.js or Angular
Backend: Node.js with Express framework
Database: MongoDB or PostgreSQL
Project management: Jira

Third-Party Integrations

  • Payment gateways (Stripe/PayPal)
  • Third-party analytics tools
  • Social media platforms
  • Inventory management APIs

Non-Functional Requirements

  • Scalable architecture for future growth
  • High performance under concurrent user load
  • Data security and GDPR compliance
  • Cross-browser and responsive design
  • System reliability with 99.9% uptime

Expected Business Impact

The platform will streamline sales operations, reduce manual errors by 70%, and improve customer satisfaction through a seamless digital experience. The MVP approach ensures immediate ROI with budget flexibility for future enhancements, while integrated analytics will enable data-driven decision-making for market expansion.

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