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Custom eCommerce Platform with AI-Driven Personalization and Integrated Loyalty System for Firearms Retailer

wezom

Retail

eCommerce

Security

Challenges in Modernizing Regulated Firearms Retail

Legacy systems hindered seamless online-offline integration, fragmented loyalty programs reduced customer retention, and outdated search capabilities failed to meet user expectations. Strict regulatory compliance requirements for firearm sales necessitated a specialized solution.

About the Client

Leading civilian gun store in Ukraine with a shooting range and representation of 100+ global firearm brands

Strategic Goals for Digital Transformation

Create unified online-offline loyalty system
Implement AI-driven personalized recommendations
Enhance search functionality with voice recognition
Ensure compliance with firearm sales regulations
Improve user experience across digital platforms

Core Functional Requirements for Enhanced eCommerce Platform

Unified loyalty system with cross-channel reward tracking
AI-powered recommendation engine with hybrid filtering
Voice-activated search with ElasticSearch integration
Regulatory compliance workflow automation
Real-time inventory synchronization across channels

Technology Stack Requirements

Laravel

MySQL

ElasticSearch

HTML5

CSS3

PHP

Critical System Integrations

CRM system
Inventory management
Payment gateways
Logistics providers
Marketing automation tools
Analytics platforms

Performance and Compliance Standards

Military-grade data encryption
99.9% system uptime SLA
Regulatory compliance validation workflows
Scalable architecture for 10x traffic growth
Sub-200ms search response times

Anticipated Business Outcomes

Expected 40% increase in online conversion rates through personalized recommendations, 100% adoption of digital loyalty programs, and 25% growth in cross-channel customer retention. Unified data architecture will enable predictive analytics for inventory optimization and demand forecasting.