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Custom CRM System for Real Estate Development Company
  1. case
  2. Custom CRM System for Real Estate Development Company

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Custom CRM System for Real Estate Development Company

innokrea.com
Construction
Real estate

Business Challenges

Existing CRM solutions failed to align with the company's established business processes and scalability requirements. The organization required a system that could handle complex real estate sales workflows, integrate with legacy systems, and maintain compliance with data security regulations while supporting future growth.

About the Client

A construction and real estate development company specializing in high-profile investments in the TriCity area of Poland, with 28 years of experience and over 46 completed projects

Key Objectives

  • Develop a tailored CRM system matching existing business processes
  • Improve sales process efficiency by 20%
  • Reduce manual data entry through automation
  • Enable seamless integration with existing enterprise systems
  • Ensure compliance with data security and privacy regulations

Core System Requirements

  • Customizable sales pipeline management for real estate investments
  • Automated data migration from legacy systems
  • Multi-system integration framework
  • Role-based access control with enterprise-grade security
  • Modular architecture for future feature expansion

Technology Stack

GraphQL
JavaScript
Next.js
Node.js
React
TypeScript
OracleSQL
PostgreSQL

System Integrations

  • Existing financial systems
  • Legacy CRM data repositories
  • Marketing automation platforms
  • Document management systems

Non-Functional Requirements

  • Enterprise-level data encryption
  • High-availability architecture
  • Regulatory compliance (GDPR)
  • Scalable infrastructure for future growth
  • Responsive user interface with accessibility standards

Expected Business Impact

Implementation of a dedicated CRM system is projected to increase sales team productivity by 20%, reduce system update times by 95%, and enhance data security compliance. The solution will enable faster deployment of new features while maintaining operational efficiency across sales, marketing, and customer service departments.

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