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Cross-Platform Mobile E-Commerce Application Development for Enhanced Customer Engagement

dashbouquet.com

Retail

eCommerce

Current Challenges and Business Needs

Existing e-commerce platform lacks mobile optimization, leading to suboptimal user experience, limited customer engagement, and missed revenue opportunities. Need to address performance issues with large product catalog, improve customer retention, and enhance brand loyalty through modern digital solutions.

About the Client

Women's clothing retailer operating across Europe with a 30,000+ product catalog

Strategic Business Goals

Increase average purchase size through optimized mobile experience
Improve customer lifetime value (LTV) and retention rates
Enhance brand recognition through digital channel innovation
Reduce customer churn through personalized engagement tools
Establish cross-platform mobile presence with seamless functionality

Core Functionalities and Key Features

30,000+ product catalog with advanced filtering and pagination
Multi-currency and multi-language support
Integrated Google Maps for pickup point selection
Real-time shipping cost calculation via Google Geocoding
Offline content access and progressive web app capabilities
Loyalty program with review-based discounts
Secure payment gateway integration
User profile management with order history
Push notification system for promotions and order updates
Built-in customer support chat functionality

Technology Stack Requirements

TypeScript

Redux

React Native

Java

Swift

Firebase

System Integration Needs

Firebase Authentication
Google Maps API
Google Geocoding API

Performance and Quality Standards

Optimized performance for low-end devices
Scalable architecture for catalog expansion
Multi-threaded data processing capabilities
Cross-platform compatibility (iOS/Android)
Offline-first application design
Secure user data handling (KYC compliance)

Expected Business Outcomes

Anticipated increase in mobile conversion rates through enhanced user experience, improved customer retention metrics through loyalty program integration, and measurable revenue growth from expanded market reach via optimized cross-platform mobile solution. Projected reduction in churn rate through personalized engagement features and performance improvements.