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Cross-Platform Customer Engagement Platform Development
  1. case
  2. Cross-Platform Customer Engagement Platform Development

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Cross-Platform Customer Engagement Platform Development

miquido.com
Advertising & marketing

Challenges

PAJO sought to develop a cross-platform web application that delivered a native-like mobile experience with fast loading times, SEO optimization, and robust features like user onboarding, QR code integration, and gamification. They needed a solution that could quickly iterate and scale to support their growing user base and expand their feature set.

About the Client

PAJO is a marketing tools suite focused on enhancing customer engagement through interactive, omnichannel experiences, particularly within physical retail spaces, hotels, and art galleries. They provide a no-code CMS and a library of tools for personalized offers, loyalty programs, and event management.

Project Objectives

  • Develop a responsive, cross-platform web application with a mobile-first design.
  • Implement secure user authentication and onboarding processes.
  • Integrate QR code scanning functionality for seamless engagement.
  • Enable personalized user experiences through themes and content delivery.
  • Develop gamification elements to increase user engagement and retention.
  • Achieve fast loading times and optimal SEO performance.

Functional Requirements

  • User Sign-up/Login/Logout
  • User Onboarding Flow
  • Personalized Home Screen with QR Code Integration
  • Theming and Branding Customization
  • User Profile Management
  • Language Support (English and Chinese)
  • Gamification Modules (Memory, Product Hunt, etc.)
  • Secure Passwordless Authentication (Email Verification)

Preferred Technologies

Flutter Web
Firebase Analytics
Firebase Authentication
Sentry SDK
GetIt Service Locator
Dart

Integrations Required

  • Firebase (Authentication, Analytics)
  • QR Code Scanner Library

Key Non-Functional Requirements

  • Performance (Fast loading times)
  • Scalability (Handle growing user base)
  • Security (Secure user data and authentication)
  • SEO Optimization
  • Cross-Platform Compatibility (Web browsers)

Estimated Impact

The successful development of this cross-platform web application will enable PAJO to deliver a seamless and engaging customer experience across various platforms without requiring native app installations. This will accelerate user acquisition, improve user retention, and facilitate the expansion of their content library and feature set, ultimately leading to increased customer engagement and business growth. The use of Flutter Web is expected to result in faster development cycles and a more consistent user experience.

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