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The client requires a comprehensive cookie management solution to handle complex user consent requirements, track visitor behavior across multiple domains, and maintain compliance with global privacy regulations while optimizing marketing effectiveness and website performance.
A technology company specializing in digital experience optimization platforms for enterprise clients
Implementation of this solution is expected to increase marketing campaign effectiveness by 35% through improved tracking accuracy, reduce compliance risks by 70% with automated preference management, and enhance page load performance by 40% through optimized cookie handling, while maintaining full GDPR and CCPA compliance across all user segments.