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Consumer Product Packaging Decoding Mobile Application Enhancement

osedea.com

Non-profit

Consumer products & services

Business services

Health & Fitness

Lack of Accessible & Actionable Product Information for Consumers

Consumers are overwhelmed by product packaging information, ingredient lists, and ecological claims, making it difficult to make informed purchasing decisions. The prevalence of 'greenwashing' further exacerbates this issue, leading to distrust and hindering environmentally conscious consumer behavior. Existing resources are often fragmented or difficult to access, leaving a gap in empowering consumers to understand product risks and ecological impact.

About the Client

A Canadian non-profit organization dedicated to consumer advocacy, conducting product testing and providing information to help consumers make informed purchasing decisions.

Project Objectives

Develop a mobile application (Le Décodeur) to simplify the decoding of product packaging information.
Provide consumers with a clear assessment of product toxicity risks based on ingredient analysis.
Offer insights into the validity and reliability of ecological logos displayed on products.
Increase consumer awareness of 'greenwashing' tactics.
Enhance ProtégezVous' ability to disseminate product safety and environmental information.
Expand the app's functionality to cover a broader range of product categories (beyond cosmetics).

Functional Requirements

In-app camera functionality for capturing product packaging images.
Optical Character Recognition (OCR) to extract ingredient lists from images.
Image recognition to identify ecological logos.
Database lookup to determine ingredient toxicity risk levels and ecological logo validity.
Display of toxicity risk information categorized by exposure route and demographics (e.g., babies, pregnant people, adults).
Display of relevant articles and resources related to product safety and ecological concerns.
User feedback mechanism for reporting inaccurate results or suggesting new ingredients/logos to be added to the database.
Support for multiple languages (French and English).

Preferred Technologies

Azure Computer Vision

React Native

Node.js

Python

SQL Server

Integrations Required

ProtégezVous' existing product database (API access or data import)
Potential future integrations with external toxicity databases

Key Non-Functional Requirements

High accuracy in ingredient extraction and logo recognition (target 95% accuracy).
Scalability to accommodate a growing database of products and ingredients.
Responsiveness and performance on a variety of mobile devices.
Secure storage and handling of user data.
Regular updates to the ingredient and ecological logo database.
Accessibility compliance (WCAG).

Estimated Business Impact

The Le Décodeur application is expected to empower consumers to make more informed purchasing decisions, leading to increased trust in product information and promoting more sustainable consumption patterns. It will enhance ProtégezVous' reputation as a trusted source of consumer information and expand its reach to a wider audience. The app's success could be replicated in other countries, further amplifying its positive impact on consumer safety and environmental awareness. Increased user engagement and data contributions will enrich ProtégezVous’ existing research capabilities.