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Comprehensive Website Redesign and Optimization for a VR Enterprise
  1. case
  2. Comprehensive Website Redesign and Optimization for a VR Enterprise

Comprehensive Website Redesign and Optimization for a VR Enterprise

perpetualny.com
Media

Challenges Faced by a Virtual Reality Company in Digital Presence

The client is experiencing usability and security issues with their existing website, which hampers user engagement and content accessibility. They need a full website redesign to address usability flaws, improve security infrastructure, and optimize search engine visibility to better serve their target audience and achieve business growth.

About the Client

A mid-sized virtual reality company specializing in immersive learning experiences seeking to enhance its online presence, security, and user engagement.

Goals for the Website Redesign and Optimization Project

  • Redesign the entire website to improve usability and user experience.
  • Enhance website security and infrastructure stability.
  • Optimize search engine ranking through SEO best practices.
  • Address performance issues to improve page load speeds.
  • Implement user-focused content restructuring aligned with business goals.

Core Functional Requirements for the New Website

  • Complete website redesign incorporating UX best practices and heuristic insights.
  • Security enhancements including infrastructure stability and data protection measures.
  • SEO optimization tools to fix existing issues and improve search engine ranking.
  • Content review and restructuring to align with usability and business goals.
  • Page speed optimization leveraging modern frontend technologies.
  • Content management system integration (e.g., WordPress) for ease of updates.
  • Responsive design for mobile and desktop compatibility.

Technologies and Platforms for Website Development

Content management system (e.g., WordPress)
Frontend technologies: HTML, JavaScript, CSS
Design tools: Figma for UI/UX prototyping
Collaboration tools: Miro for planning and audits

External Systems and Tools Integration Needs

  • Website security monitoring and infrastructure tools
  • SEO analysis and optimization tools
  • Page speed testing utilities

Performance, Security, and Reliability Expectations

  • Website load times optimized for maximum user engagement, aiming for sub-3 second page loads.
  • Robust security infrastructure to prevent data breaches and unauthorized access.
  • Scalable infrastructure to handle increased traffic without performance degradation.
  • Adherence to accessibility standards for diverse user needs.

Expected Business Impact of the Website Revamp

The redesigned and optimized website is projected to significantly improve user engagement, content accessibility, and security posture. Expected outcomes include increased search engine rankings leading to higher organic traffic, faster page load speeds enhance user satisfaction, and a more secure platform reduces risks of data breaches, collectively supporting the company's growth and market positioning.

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