The client faces difficulty providing users an engaging and seamless experience to explore, discover, and book seaside and adventure travel destinations. Users require detailed visual content, interactive mapping, integrated weather data, and customizable trip planning tools within a responsive, user-friendly platform, but current solutions lack comprehensive features and integration, leading to poor user engagement and lower conversion rates.
A mid-sized company operating an online platform that offers travel destination information, virtual tours, and booking services for seaside and adventure travel locations.
The new platform aims to significantly enhance user engagement and satisfaction by providing immersive destination exploration and a streamlined booking experience. It is expected to increase trip bookings by approximately 30-50%, reduce user bounce rates, and strengthen the company's position as a leading virtual travel guide and booking service provider in the seaside and adventure travel segments.