Comprehensive Redesign and Optimization of a News Agency Website for Mobile-First User Engagement

The client’s existing website lacks a modern, mobile-first design, limiting accessibility and visual appeal across devices. Geographical and timezone communication barriers have impeded project collaboration. The current platform insufficiently showcases their diverse news services and content, reducing user engagement and lead conversion opportunities. Content organization and navigation are suboptimal, leading to a disjointed user experience and diminished information accessibility.

A large-scale national news organization with a broad content portfolio seeking to modernize its digital presence, enhance user engagement, and improve lead generation through a responsive, visually compelling website.

• Redesign the website with a mobile-first approach to ensure optimal responsiveness across all devices.
• Develop an engaging, visually arresting homepage with dynamic content presentation, including a customised product or offerings grid with filtering capabilities.
• Reorganize content to improve user flow, ensuring key information is easily accessible and navigation is intuitive.
• Integrate contact forms with CRM capabilities to enhance lead generation efforts.
• Implement dynamic components such as video carousels and RSS feed integration to deliver up-to-date content.
• Establish scalable, secure hosting infrastructure to ensure high availability and performance.
• Enable non-technical staff to easily update and manage site content via a custom drag-and-drop content management interface employing shortcodes and UI components.
• Achieve a seamless, engaging user experience that encourages exploration of available services, leading to increased user engagement and conversion rates.

• Responsive design ensuring optimal viewing across all device types
• Customised content or product grid with filtering and sorting options
• Smooth scrolling menu with quick navigation to content sections
• Integrated contact forms linked with a CRM system for lead management
• Video carousel scrollers for multimedia content presentation
• RSS feed integration for delivering real-time news updates
• AWS or equivalent scalable hosting setup to ensure high performance and availability
• Backend 'drag-and-drop' content editor with customised shortcodes and UI components for content management
• Secure authentication and content access management

• CRM system for capturing and managing leads from contact forms
• RSS feed sources for live news updates
• Video platforms for embedded multimedia content
• Analytics and tracking tools for user behavior analysis
• Hosting infrastructure management (e.g., cloud services like AWS)

• Scalability to support increased traffic and content volume
• High availability with minimal downtime, ensuring 99.9% uptime
• Security measures addressing GDPR compliance, data protection, and secure forms
• Performance optimization to load pages within 2 seconds on average across devices
• Responsive design conforming to accessibility standards

The project aims to significantly enhance user engagement through a modern, mobile-first interface, resulting in increased content exploration and higher lead conversion rates. By implementing dynamic features and streamlined navigation, the client expects improved visitor retention and a stronger digital presence. The scalable infrastructure will support future growth, ensuring consistent performance and availability, ultimately driving increased revenue opportunities and brand visibility.