Comprehensive Redesign and Consolidation of Cultural Heritage Site Web Platform

The client operates a prominent industrial heritage site, also known as 'Ostravské Hradčany,' with over 1.6 million visitors annually. The site encompasses multiple attractions and has historically maintained three separate websites, leading to fragmented information, complex navigation, and difficulty for visitors to find key details. This fragmentation hampers user experience, content management, and effective promotion of the site’s offerings.

A large, publicly accessible industrial complex and cultural site attracting millions annually, comprising multiple attractions and related entities, requiring an integrated digital presence.

• Consolidate multiple existing websites into a single, unified digital platform to improve user experience and information accessibility.
• Develop a clear, well-structured information architecture based on thorough content analysis and user research.
• Implement an intuitive navigation system to simplify visitor journey across the site.
• Optimize the website for mobile devices with a responsive design to cater to over 50% of visitors accessing via smartphones or tablets.
• Enhance site performance with fast load times to improve search engine rankings and user engagement.
• Create an easy-to-manage content administration system allowing non-technical staff to update information in real time.
• Integrate real-time status displays for attractions’ opening hours and availability to keep visitors informed.

• Unified platform consolidating content from previously separate sites into a single interface.
• User-centric information architecture based on comprehensive analysis and research.
• Responsive, mobile-first design to ensure accessibility across all devices.
• Content management system enabling flexible, real-time updates by administrators.
• Automatic display of attraction opening/closing status and availability.
• Search functionality emphasizing important information and filtering irrelevant content.
• Analytics and reporting tools for monitoring visitor behavior and site performance.

• Real-time data feeds for attraction status and operational hours
• Analytics tools for visitor behavior tracking
• Content delivery networks (CDNs) for enhanced performance
• Social media and sharing platforms for promotions

• Website load times under 3 seconds to enhance user experience and SEO
• Scalability to support high traffic volumes, over 1.6 million visitors annually
• High security standards to protect content management and user data
• Robust availability and uptime (target 99.9%)
• Accessibility compliance for diverse user groups

The integrated, user-friendly website is expected to significantly improve visitor engagement, facilitate easier content updates, and promote the site’s attractions more effectively. By consolidating information and enhancing usability, the project aims to attract more visitors, increase online engagement, and support marketing initiatives, ultimately boosting site visits and revenue metrics.