Comprehensive Platform Overhaul for Community-Focused Tennis Club Website

The client faced challenges with an outdated website lacking modern UI/UX, inconsistent visuals, limited content management, and suboptimal technical architecture, hindering member engagement and platform efficiency. There was a need for a comprehensive platform upgrade to align with current digital standards and improve infrastructure reliability.

A mid-sized recreational sports organization operating a community tennis club, seeking to modernize its digital presence and enhance member engagement.

• Implement a comprehensive design system overhaul to improve UI, visuals, and content clarity.
• Refactor and optimize the website's structural and code architecture for better performance and maintainability.
• Identify and address existing infrastructure gaps through technology upgrades.
• Develop wireframes and prototypes to guide the new platform design.
• Establish a scalable, secure, and efficient platform capable of supporting future growth and engagement.

• An intuitive UI/UX design system incorporating improved visuals and content structure.
• Comprehensive wireframe and prototype development to guide implementation.
• Responsive web design for accessibility across devices.
• Content management capabilities for easy updates and content organization.
• Technological foundation including modern frontend and backend frameworks (e.g., React, Node.js).
• Hosting and deployment on scalable cloud infrastructure (e.g., AWS).
• Integration with internal systems for membership data and scheduling.

• Membership management system
• Scheduling and booking tools
• Content delivery networks or CDN
• Analytics and performance tracking tools

• System must support high availability with 99.9% uptime
• Platform should load within 2 seconds for 95% of users
• Data security measures aligned with best practices, including encryption and secure authentication
• Scalable architecture to support growing user base and content volume

The next-generation platform aims to significantly enhance user engagement, streamline administrative workflows, and improve member satisfaction. Anticipated outcomes include a more modern and accessible digital presence, increased platform reliability, and measurable improvements in user interaction metrics, akin to a 20-30% increase in engagement and content updates post-launch.