Comprehensive eCommerce Platform Revamp for Wholesale Beverage Importer

The client faces a cluttered website with complex navigation and an overwhelming product catalog, making it difficult for customers—especially first-time buyers—to find, explore, and reorder products efficiently. Additionally, their current platform lacks optimized SEO, resulting in poor search visibility, slow load times, and limited operational efficiency in handling diverse product offerings, multiple warehouses, and varied shipping methods.

A large-scale wholesale importer specializing in premium coffee and tea products, aiming to elevate their digital presence and streamline customer purchasing processes.

• Redesign website interface to improve visual appeal and align with modern UX standards.
• Simplify and optimize site navigation to enhance discoverability of content and products.
• Streamline the ordering process to reduce friction for new and returning customers.
• Implement advanced search and filtering capabilities for detailed product exploration.
• Enhance checkout procedures tailored to different product categories and shipping options.
• Improve website performance metrics, including speed and load times.
• Increase organic search traffic through targeted SEO strategies, aiming for higher keyword rankings.
• Support scalability for expanding product offerings and customer base.

• Simplified sitemap and navigation structure to improve content discoverability.
• Quick actions and filters for efficient product search and browsing.
• Enhanced product detail pages including flavor profiles, images, and descriptions.
• Dynamic search system with advanced filtering options based on product attributes.
• Multiple checkout flows customized for different product types and fulfilment options.
• Reordering functionalities enabling customers to easily repeat previous purchases.
• Performance optimization features to ensure fast load times and responsiveness.

• Product catalog database
• Customer relationship management (CRM) system
• Order management system
• Shipping and logistics APIs
• Payment gateway integrations

• Website speed optimized to load within 2-3 seconds under standard conditions.
• Mobile responsiveness across all devices.
• Secure data handling complying with relevant standards (e.g., PCI DSS for payments).
• Scalable infrastructure to support growth in traffic, product listings, and transactions.
• Efficient SEO practices to improve search engine rankings and organic visibility.

The redesigned platform is expected to significantly enhance user experience, simplifying product discovery and purchase processes, which will likely result in increased customer satisfaction and loyalty. SEO improvements should lead to higher organic traffic and broader market reach. Technical performance enhancements will reduce bounce rates and increase conversions. Overall, the project aims to support business growth, improve operational efficiency, and strengthen the brand's position as a premier importer of specialty coffee and tea.