Comprehensive E-Commerce Platform Revamp for Food & Meal Service Provider

The client currently operates an legacy e-commerce platform that hampers user experience, limits backend management capabilities, and does not support modern payment options or delivery zone precision. This results in poor customer engagement, inefficient order processing, and limited operational flexibility, risking loss of market share in a competitive food delivery landscape.

A regional food delivery and home-cooked meal ecommerce company specializing in online ordering, meal planning, and gift vouchers, serving a diverse customer base across multiple locations.

• Develop a robust, user-friendly, and responsive online ordering system that accommodates diverse customer segments.
• Enable seamless migration of existing customer data and order history from legacy systems.
• Implement advanced features such as curated meal menus for different occasions, personal gift vouchers, and personalized gifting options.
• Create an interactive delivery zone management system for precise geographic coverage control.
• Integrate with external POS and voucher platforms for unified operations.
• Establish an efficient stock management system with real-time inventory updates across multiple warehouses.
• Incorporate SMS notification capabilities for order processing updates to improve customer communication.
• Develop an intuitive store locator feature to assist customers in physical store locations.
• Ensure comprehensive analytics and reporting tools for data-driven decision making.

• User-friendly, responsive UI with easy navigation and detailed product pages including ingredients, cooking instructions, serving tips, and videos.
• Custom CMS for administration, enabling quick updates to content, menus, stock, and delivery zones.
• Pre-curated menus matching various occasions, with drag-and-drop menu builder for easy creation and modification.
• Gift voucher system allowing online and in-store redemption, with customizable designs and messaging.
• Send-a-meal feature for personalized meal delivery as gifts, with option for messaging and branded packaging.
• Advanced delivery zone management, allowing administrators to define polygonal areas via an interactive map, import/export geo-data, and assign rules such as delivery fees and messaging per zone.
• Real-time order tracking and status updates, with integration to external POS and voucher platforms.
• Stock management with per-warehouse availability, including alerts for out-of-stock items at customer location point.
• Location-based store locator functionality for physical store findability.
• SMS notifications for order processing updates, utilizing a reliable messaging platform.
• Comprehensive analytics dashboard for monitoring customer journey data, sales, and operational KPIs.

• POS system for order fulfillment synchronization
• Voucher and gift card platform for redemption and tracking
• Geolocation services (e.g., Google Places API) for address validation
• Analytics tools for customer and sales data tracking
• Payment gateways supporting multiple payment methods

• High scalability to support a growing customer base and product catalog
• Responsive design ensuring optimal performance on desktops, tablets, and mobiles
• Security compliance for payment processing and customer data protection
• Fast load times with page speed optimization
• Minimal downtime with reliable hosting and backups
• Accessibility standards adherence for inclusive user experience

The new ecommerce platform is expected to significantly improve customer engagement and satisfaction through an intuitive shopping experience. By enabling targeted marketing, personalized gifting, and precise delivery management, the client anticipates increased sales volume and order accuracy. Estimated outcomes include a reduction in cart abandonment rates, streamlined order processing, enhanced operational flexibility, and detailed analytics enabling data-driven decision making. The platform will support future scalability to adapt to market growth and evolving customer preferences.