The client currently operates an legacy e-commerce platform that hampers user experience, limits backend management capabilities, and does not support modern payment options or delivery zone precision. This results in poor customer engagement, inefficient order processing, and limited operational flexibility, risking loss of market share in a competitive food delivery landscape.
A regional food delivery and home-cooked meal ecommerce company specializing in online ordering, meal planning, and gift vouchers, serving a diverse customer base across multiple locations.
The new ecommerce platform is expected to significantly improve customer engagement and satisfaction through an intuitive shopping experience. By enabling targeted marketing, personalized gifting, and precise delivery management, the client anticipates increased sales volume and order accuracy. Estimated outcomes include a reduction in cart abandonment rates, streamlined order processing, enhanced operational flexibility, and detailed analytics enabling data-driven decision making. The platform will support future scalability to adapt to market growth and evolving customer preferences.