Comprehensive Ecommerce Ecosystem Modernization for Multi-Brand Retailer

The client faces significant technological challenges in managing a multi-brand retail ecosystem, including ineffective process automation, outdated tech stacks, insufficient online presence for some brands, and underperforming ecommerce assets. These issues hinder operational efficiency, customer experience, and scalability, necessitating a comprehensive technological overhaul to unify and modernize their ecommerce operations.

A large retail enterprise operating multiple brands with independent online and offline channels, serving both B2B and B2C customers, and seeking technological integration and modernization of their ecommerce infrastructure.

• Modernize and upgrade the overall ecommerce technology infrastructure to ensure high performance, scalability, and security.
• Develop and launch new ecommerce platforms for brands without an existing online presence or requiring overhaul.
• Enhance and optimize existing online stores through platform migrations, feature upgrades, and performance improvements.
• Streamline business processes by integrating ERP, CRM, POS, OMS, email marketing, and analytics tools into a unified operational ecosystem.
• Automate workflows related to contract management, employee verification, and order processing to reduce manual effort and increase efficiency.
• Implement a flexible, user-friendly online ordering system with features such as real-time inventory management, multi-channel fulfillment, and advanced product search capabilities.
• Improve customer engagement through modern design, accessibility, and seamless navigation across all digital storefronts.

• Platform selection and customization for each brand based on individual needs (e.g., Shopify, Magento, WooCommerce).
• Online store creation and optimization with modern aesthetics, intuitive navigation, and accessibility compliance.
• Migration services for existing stores to improve performance, scalability, and security.
• Custom order management system capable of handling complex operations such as prescription processing and product modifications.
• Advanced product search with filters, real-time inventory visibility, and seamless checkout options.
• Integrated scheduling system for online and offline consultations (e.g., doctor appointments).
• Real-time order tracking and flexible fulfillment options, including in-store pickup.
• B2B contract management, employee verification, role-based access, and bulk employee management systems.
• Data analytics and reporting dashboards to support business insights and decision-making.

• ERP system for business process automation
• CRM system for customer relationship management
• POS systems for retail operations
• Order Management System (OMS)
• Email marketing tools and analytics platforms
• Third-party authentication and employee verification services

• System scalability to support growth and peak loads
• Page load speeds at least twice as fast as previous legacy platforms
• High security standards including secure checkout methods and data protection
• Real-time data synchronization across multiple channels
• Minimal downtime during migrations and updates

The project aims to deliver a significant uplift in operational efficiency and customer satisfaction, targeting a 30% increase in online sales, a 70% reduction in order processing time, a 40% decrease in manual workflows, a 20% growth in B2B customer base, and doubling page load speeds. These improvements will strengthen market positioning and lay a scalable foundation for future expansion.