The organization’s existing website is cluttered with an overwhelming menu and resources that dilute primary goals—generating donations and promoting educational content. Content management requires developer intervention, limiting agility and scalability. During peak campaign periods, digital infrastructure struggles with high download demands, risking slow user experiences and potential loss of engagement. These issues hinder effective outreach, content dissemination, and revenue growth, impacting their mission to raise awareness and funds efficiently.
A mid-sized non-profit organization focused on global poverty awareness aiming to enhance digital engagement, content distribution, and donation conversion.
By implementing this new digital platform, the organization aims to significantly boost user engagement and donations, with targeted increases of at least 70% in immediate donation conversions and 86% growth in organic traffic within six weeks post-launch. The scalable infrastructure and simplified content management are expected to reduce operational overhead, empower non-technical staff, and support future expansion, ultimately enabling the organization to more effectively deliver its mission and expand its reach.