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Vable's existing on-premise content automation product was niche-focused. To achieve business scalability and reach a wider audience, they require a new cloud-based solution capable of handling diverse content types and user needs. The challenges include re-evaluating the existing product's business model, redesigning the software architecture to a microservices approach, and leveraging cloud technologies to ensure scalability and performance.
Vable is a UK-based content automation platform that aggregates, processes, and delivers relevant information from various sources to users across multiple sectors.
The new cloud platform is expected to significantly expand Vable's market reach by enabling them to serve a wider range of industries. The scalable architecture will allow them to handle increased user demand and content volume, leading to revenue growth. Enhanced analytics and personalized content delivery will improve customer engagement and retention. The platform's flexibility will support future expansion into new business areas.