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The platform struggled with scalability during peak usage periods, high operational costs from on-premise infrastructure, and fragmented user experiences across 200+ connected devices including voice assistants and smart hardware. Subscription management across multiple platforms also created friction for users.
A multinational audio streaming service offering music, podcasts, live radio, news, and sports content across 200+ connected devices
Projected 40-60% reduction in infrastructure costs through cloud optimization, 300% improvement in peak load capacity, and 25% increase in user retention through seamless cross-platform experience. Subscription unification is expected to reduce customer acquisition costs by eliminating redundant billing friction.