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Cloud Migration and CI/CD Modernization for Media & Entertainment Platform

n-ix.com

Media

Advertising & marketing

Information technology

Business Challenges

The client faced challenges with slow and costly on-premises SQL server data storage/processing, legacy CI/CD pipelines causing delayed software releases, and outdated SSRS reporting systems limiting data analysis capabilities.

About the Client

A leading technology company providing a creative platform for buying/selling premium editorial and media assets including images, videos, music, and brand-specific content.

Project Goals

Migrate on-premises SQL servers to cloud-based DBT and Snowflake for scalable data processing
Modernize CI/CD pipeline from Jenkins to GitHub Actions for faster software releases
Migrate SSRS reports to Looker for enhanced data visualization and analysis

Core Functionalities

Data migration from SQL Server to Snowflake using DBT
SSRS report migration to Looker with 70+ new report creations
CI/CD pipeline migration from Jenkins to GitHub Actions
Automated data processing workflows

Technology Stack

Data Build Tool (dbt)

Snowflake

Looker

GitHub Actions

Airflow

System Integrations

Snowflake-DBT integration for data transformation
Looker-Snowflake connectivity
GitHub Actions-Airflow pipeline orchestration

Non-Functional Requirements

High scalability for growing data volumes
99.9% system uptime for reporting tools
Automated CI/CD pipeline with rollback capabilities
Data encryption and compliance with media industry standards

Expected Business Impact

Anticipated outcomes include 40-60% reduction in data processing costs, 50% faster software release cycles, improved report generation speed for financial/sales/marketing teams, and enhanced scalability to handle 10x data growth without infrastructure overhead.