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Luster's clients lack a centralized, real-time platform to access and analyze data from their Instagram business accounts. The complex Instagram API, with its stringent security and frequent updates, makes direct integration difficult. This limits clients’ ability to make data-driven decisions and optimize their social media strategies, hindering campaign effectiveness and ROI.
Luster is a dynamic experiential marketing company that leverages technology to enhance client engagement through unique and interactive experiences. They provide services to brands and campaigns to seamlessly connect with their target audience.
This project will empower Luster's clients with real-time data insights, leading to improved social media campaign performance, enhanced client satisfaction, and stronger business outcomes. By providing a self-service data platform, Luster can free up internal resources and focus on delivering creative experiential marketing solutions. Increased client retention and potential for expansion are also anticipated.