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Centralized Wealth Management Data Platform
  1. case
  2. Centralized Wealth Management Data Platform

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Centralized Wealth Management Data Platform

launchpadlab.com
Financial services

Centralizing Data to Improve Operational Efficiencies

Summit Trail Advisors faced challenges with data spread across multiple banking entities (e.g., Schwab, Fidelity, Pershing) and eight internal teams, leading to manual processes, operational inefficiencies, and increased risk of human error. The lack of centralized data hindered scalability and client service quality.

About the Client

Networked family office providing comprehensive wealth management services to high-net-worth families and individuals, utilizing an adaptive and proactive approach.

Establishing a Single Source of Truth for Operational Excellence

  • Establish a centralized single source of truth for client data
  • Automate data aggregation and normalization from third-party custodians
  • Reduce manual data entry and associated errors
  • Improve operational efficiency and scalability
  • Provide a 360-degree client view for streamlined operations

Data Aggregation, Normalization, and Automation System

  • Data aggregation from third-party custodians (Schwab, Fidelity, Pershing)
  • Data normalization and structuring workflows
  • Secure centralized data storage in Salesforce
  • Automated data syncing via Heroku Connect
  • User interface for real-time client data access and updates

Salesforce and Heroku Technology Stack

Salesforce
Heroku
Heroku Connect
Ruby on Rails

Third-Party Custodian Integrations

  • Schwab
  • Fidelity
  • Pershing

Security, Scalability, and Real-Time Syncing

  • Data encryption in transit for PII protection
  • Scalable architecture for future growth
  • Real-time bidirectional data syncing
  • High availability and reliability
  • Compliance with financial data security standards

Operational Efficiency Gains and Risk Reduction

The centralized system will reduce manual data entry tasks by automating custodian data aggregation, decrease human error risks, enhance operational efficiency, and enable scalable growth. Team members will gain a unified client view, improving decision-making and client service delivery.

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