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Centralized Brand Asset Management System Development
  1. case
  2. Centralized Brand Asset Management System Development

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Centralized Brand Asset Management System Development

djangostars.com
Advertising & marketing
Retail
eCommerce

Business Challenge

Existing product information management systems lacked centralized control, suffered from maintenance complexity, and failed to support modern content distribution requirements across multiple channels.

About the Client

Brand asset management platform providing content distribution solutions for brands and retailers

Project Goals

  • Create standalone SPA for centralized product database management
  • Implement GS1 TSD 1.1 standard compatibility
  • Develop efficient product data entry workflows
  • Enable multi-channel brand content distribution

Core Functional Requirements

  • Single-page application architecture
  • GS1 TSD 1.1 profile creation/import capabilities
  • Self-learning autosuggestion engine
  • JSON file transformation to web forms
  • Keyboard navigation support
  • Multilingual interface

Technology Stack

JavaScript framework (React/Angular)
Custom LL parser implementation
JSON schema validation tools

System Integrations

  • Existing Kwikee content distribution platform
  • GS1 standard validation services

Non-Functional Requirements

  • High scalability for thousands of concurrent brand users
  • 99.9% system availability SLA
  • Role-based access control security model
  • Sub-second response time for data operations

Business Impact

Enable 30% faster product content deployment cycles, support 50% increase in retailer content requests, and maintain 100% GS1 standard compliance for brand asset distribution across digital channels.

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