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With COP26 approaching and critical stakeholders involved, the organization needed to rapidly develop a visually compelling, conversion-focused website to educate users about the Carbonfree Energy 24/7 initiative, capture sign-ups, and distribute toolkits while competing for attention in a crowded sustainability space.
A global non-profit organization focused on accelerating carbon-free energy adoption through stakeholder collaboration and public engagement.
Projected 37.5% increase in conversion rates through single-page optimization, successful COP26 launch with 10,000+ sign-ups during event week, and establishment of a scalable digital platform for future sustainability campaigns with measurable global stakeholder engagement.