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Branding and Website Development for Nonprofit Organization

bilberrry.com

Non-profit

eCommerce

Problem Statement

Lack of cohesive brand identity and unprofessional web presence led to public distrust and confusion about GoFundMe.org's legitimacy and relationship to its sister organization. Existing website was perceived as scam-like due to outdated design and unclear messaging.

About the Client

Independent 501(c)(3) public charity providing tax-deductible donation opportunities for urgent causes, affiliated with GoFundMe.com

Project Objectives

Establish distinct yet complementary brand identity aligned with GoFundMe.com
Develop authoritative, user-friendly website to build trust and credibility
Clearly communicate organizational purpose, functionality, and relationship to sister entity
Create seamless user experience for tax-deductible donation processes

Functional Requirements

Responsive website design with brand-consistent visual system
Donation processing workflow with tax receipt generation
Dynamic relationship mapping to GoFundMe.com campaigns
Content management system for cause updates
Trust-building verification indicators

Preferred Technologies

WordPress

Custom PHP Development

HTML5/CSS3

JavaScript Frameworks

System Integrations

GoFundMe.com API for campaign data
Payment gateways (Stripe/Authorize.net)
CRM integration (Salesforce)

Non-Functional Requirements

PCI-DSS compliance for donation security
99.9% uptime SLA
WCAG 2.1 accessibility standards
Mobile-first performance metrics

Expected Business Impact

Enhanced donor trust through professional branding and transparent operations, resulting in increased tax-deductible contributions. Streamlined user journey reduced bounce rates by 40% in initial testing, while clear organizational messaging improved donor conversion rates by 25% compared to previous platform performance.