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Brand Identity and Website Redesign for Alukaze
  1. case
  2. Brand Identity and Website Redesign for Alukaze

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Brand Identity and Website Redesign for Alukaze

halo-lab.com
Manufacturing
Other industries

Brand Differentiation and Identity Challenges

Alukaze struggled to create a trendy, exclusive brand identity that resonated with a broad audience while reflecting its values of innovation, urban modernity, and acoustic expertise. The existing 風 symbol lacked distinguishability, and competitors offered similar products without a customer-centric approach.

About the Client

A manufacturer of custom high-quality soundproof and energy-efficient fenestration solutions combining European acoustic performance, Singaporean safety standards, and modern design.

Key Project Goals

  • Develop a distinctive brand identity that emphasizes Alukaze's unique value proposition
  • Design a minimalistic, responsive website that highlights acoustic engineering expertise
  • Enhance logo visibility and symbolism to reflect the brand's 'wind and metal' philosophy
  • Differentiate Alukaze from competitors through bold visual design and user experience

Core System Functionalities

  • Responsive website with minimalistic aesthetic
  • Dynamic logo implementation featuring broken-line modularity
  • Custom color palette system (graphite, white, lemon accents)
  • Integrated branding elements reflecting 'wind and metal' concept
  • Content management system for easy updates

Technology Stack

Webflow
Redux
Redux Saga

Required Integrations

  • A/B testing framework
  • Multi-language support
  • CMS functionality

Non-Functional Requirements

  • Cross-device compatibility
  • High-performance loading times
  • Data security for user information
  • Scalable architecture for future growth
  • Intuitive content management interface

Expected Business Impact

Position Alukaze as a market leader through enhanced brand recognition, increased customer engagement via modern design, and improved conversion rates from a differentiated digital presence. The project aims to capitalize on the growing $65.7M US secondary glazing market by establishing a strong visual and functional online identity.

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